Traditional advertising demands spending hundreds or thousands of dollars for print, radio or TV ads with no good way of tracking performance. Online marketing is different. Advertisers can track ROI down to the penny and tell what works and what doesn't. Our company creates profitable online marketing campaigns for our clients, with an emphasis on backing up promises with hard numbers that prove results.
Have you ever heard the marketing rule of thumb that goes, “It takes at least seven exposures to your marketing message before your prospect will buy”?
How scientific is that number? We don’t know. But there is a lot of truth to it.
Rare is the prospect that will walk in cold off the street and buy without knowing you, your business or your product/service.
That’s why follow-up is so important. If you can keep exposing that prospect to your offer, eventually they’ll buy if it’s a good fit for them.
Nice in theory. But follow-up is difficult. Not so difficult to do as it is to find time for over and over and over again. Most people have enough on their plate that they just don’t have time to make a phonecall to someone they met weeks or months ago.
That’s why a follow-up system is so important. And with the advent of the Internet and email, a follow-system has become easier and more effective than ever.
That’s why Internet Profit Consultants has put together an email-based course on Automated Followup Systems: to show small business owners just how simple yet effective such a system can be.
Here are just some of the things you will learn:
For access to this series, simply fill out the form below. You’ll receive the first email immediately:
PS Don’t like spam? We don’t either, so don’t worry. We don’t sell or share your information with anyone.
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